A study done by GE Money stated that women spend over 8 years of their life shopping. A woman spends 399 hours and 46 minutes each year shopping. Therefore, in a 63-year period, women will shop for 25,184 hours and 53 minutes. The 399 hours and 46 minutes are broken down into the following:
1. About quarter (94 hours and 55 minutes) of her shopping time is spent at the grocery store shopping for food for herself and her family (perhaps because most men do not voluntarily do the grocery shopping).
2. About 10% of her shopping time (36 hours and 17 minutes) is spent buying gifts for family and friends.
3. 48 hours and 51 minutes are spent window shopping.
4. The rest of the time, women shop for themselves: clothes, shoes, accessories, beautification items, and toiletries.
Chicago Daily News negatives collection, Chicago Historical Society, 1903, women shopping in Chicago, Illinois.